Support so far

Three offers of sponsorship to date:
1. My brother Drew, who is a builder and has offered to sponsor my cycling shorts with his logo across my rump. The classic builder's bum?
2. My father in law, who has a solar energy business. He wants me to carry a solar panel on my cap.
3. My employer, Cambridge University Press. Thank goodness they don't want me to carry books. But they have kindly given me additional leave this year to cover part of the ride.